In order to build your profile on Tumblr and get more traffic on your account you must follow the steps given below:
Choose your niche – restricting your content in the right manner helps you to create effective content on Tumblr. Go with a specific topic and especially something you are passionate about. It can be anything like technologies, traveling, books, etc. Also, it is not that by restricting content you are lacking topics, rather you can club vast topics for the same types of blogs. For example, we have a blog on HOW TO START A BLOG. Which talks about starting your own blog. Our blog MAKE MONEY WITH BLOGGING is also about writing a blog but it is more focused on making money through it. Thus you have to narrow down your content but at the same time ensure that you are passionate about the topics that you write.
Follow as many people as you can– in order to create more blog traffic you must ensure that you follow effective people from your account. By effective people, it means those people who are at the top of a particular industry, people who follow you, people who repost your blogs, or simply those who post interesting content.
Reblogging- reblogging as the name suggests refers to posting someone else’s blog on your own timeline. One must engage in the habit of reblogging some great quality content at least one to three times a day. You can use a tool called queue which enables you to fill up to 300 posts. Not only has this also enabled you to set a post limit to automatically publish it any number of times you want it to get published. You can always find great contents to repost from the popular accounts that you might be following or some of the known accounts.
Commenting– you must ensure that you are not vaguely seeing other posts. You must start liking and commenting on the post that you actually like and appreciate the other person. Your comments can make them follow your account and even give you a chance to interact with you. This technique of commenting on others’ posts gives you more exposure and gets more online attention at the same time leading to more traffic to your Tumblr account.
Use popular hashtags – another way of boosting followers on your Tumblr account is by using relevant and popular hashtags in your blogs. Hashtags on Tumblr are nothing but keywords that can make your blog easily searchable on Tumblr. The tags must not be random. You must ensure that the hashtags that you use are relevant and associated with the type of content you are posting. They must be relevant hashtags to the contents you are tagging.
Pictures- blogging is never just about the text that you write, it’s also about the pictures that you upload or share. And Tumblr being one such image-based website it is easier to get more online attention by uploading interesting, hilarious, or wicked pictures. You must use some creative techniques for taking pictures. For example, you may create your own GIFS or memes. One must not forget the fact that we live in the era of forwards and one thing that gets forwarded the most is memes.
Timing– yes timing matters a lot! One must be aware of what time their audience is most active and post content accordingly in order to get more views resulting in greater traffic. Research by the union metrics states that the most probable time to post content on Tumblr is between 5:00 pm to 1:00 am since most users are active in between this frame of Time. Thus you must post at the correct time in order to get more online attention thereby resulting in more followers on Tumblr.
Socializing– well, we all have Instagram and Facebook accounts right? Social media is the most popular platform for interactions. Hence, you must make new friends on your social media and then share your Tumblr blogs with them to attract traffic. This facility of sharing posts on social media is already available on Tumblr by default. Yes, you heard it correctly! Tumblr allows you to share your post on Facebook, Twitter, etc. Without installing any supplementary mechanisms. Not only you can share your blogs but people who view your blog would be able to share it on their social media accounts. Hence you must always provide content that is easy to share like images, GIFs, etc.
Grooming– now imagine that while scrolling down the page you encounter something with bright colors and big pictures. Would you not stop to look at that?. Of Course, you would. Thus, you must ensure that you make your Tumblr design appealing and intriguing. Though you have a variety of free themes available on Tumblr already, you can purchase a few additional theme packs to attract more viewers. Remember that great blogs stay a bit longer.
Observing– keeping a check on how your followers behave is obviously important. You must introspect about the followers you have on Tumblr and what they want. This is one major thing that leads to an increase in your followers’ list on Tumblr. You must take care of the behavior of your followers and what brings them to follow you. After suitable conclusions, you must analyze what works out for you and what does not and then do the changes accordingly.