Today’s day and age demand fast-paced products and personnel all the time. We breathe content all the time. And most of our lives are controlled through algorithms. Instagram has emerged as the platform for extravagance and diligent marketing. So, you have an Instagram Business account, and you are looking to scale up your brand. After all those research, follow loops, and comment bots, nothing seems to work. Right?
Well, here are the seven secrets that big players don’t reveal.
The algorithm follows emergence.
People wonder if a massive follower base is a key to successful Instagram existence. But the truth is far from it. A follower base makes it likely that your post will be shown to many people. But your interaction and communication with your follower make your content relevant and interactive. Interacting with your followers is a great way of making the content relevant. The more real interactions on your post, the more emerging the post will be.
Hack: You can make a second account, comment, and interaction from other accounts will make your post reach higher, as the algorithm will track newer interactions and numbers.
This way of interaction will make your follower base more sincere and loyal to you. And you may get ideas of what they want from you. Instagram aims to keep its users most of the time on its platform. If you do that for them, you will be rewarded with a positive approach from the algorithm.
Build your “Personal Brand.”
Imagine you’re talking to your friend who is wearing reflective sunglasses, and the conversation feels irritable, doesn’t it? That is exactly what happens when you don’t post your pictures of people with your brand. Your followers need to see the human touch associated with your brand.
Fact: People interact with people, not with pictures or logos.
Show the value that your product or service creates in your life and in the lives of people that have consumed your product.
Content is the kingdom, Not the king.
When you start, you become very particular about the quality of your product and posts. But initially, quantity is more important than quality. Your quality will gradually improve as you proceed. You will learn from your audience and you will make content for them.
You need to analyze and reflect on the trend emerging in your niche. Follow the patterns that are being followed by your niche’s giants. For example, if you are a social media marketing agency, you should cover the topics related to social media. You can promote your product or service excellently by providing creative solutions to general social media problems. This way, you are not just promoting your brand, but you are also creating value for your audiences. an excellent strategy is to create value to retain value.
Use of magic words and relevant hashtags
Instagram and all the digital channels focus on the words and links you put through in your posts. Magic words are the ones creating the most impact on the audience. They are strategy, secret, hacks, steals, and many more intriguing pronouns. The idea is to create impact with the content to become more deliverable. Hashtags make the bridge between your content and the enquirer. Anybody following certain hashtags will be served your content accordingly.
TIP: Lesser, but relevant hashtags will perform better than more irrelevant and poorly researched hashtags.
Content circulation makes the key difference.
Making videos can be tough, but not getting enough value is tougher. You need to circulate your content on every end of Instagram. Keep posting your content on stories, reels, and carousels.
The potential that reels hold is enormous. But most of us have misused it to the level of cringeworthiness. Making short videos is the best way to create and circulate your content across different times and it also ensures re-watch. Thus increasing the reach and boosting the profile.
Stories are the #1 source of interactions. Even when you cannot post ready content, post a story or two to keep your audiences engaged and to show up on their feed. Stories will ensure that you have a presence in the audience’s way.
Whenever you post a picture, try to post multiple angle pictures and rearrange them in a carousel. This ensures that even if the follower doesn’t check every picture, the second and other pictures will show up on their feed until they see every picture. This improves interaction and boosts profile reach.