11 Types of Video Content Every Business Needs to Create

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There’s no doubt that video has a lot of power. However, some kinds of videos are more captivating than others. That’s why I’ve compiled a list of the top types of videos that every company should produce. From live stream to how and thought leadership, now is the time to dive in and get started! The Most Engaging Types of Video Content to Produce:

1. Live Video: 

  • Live video is one of the simplest and most effective ways to reach your target audience online. Live video is an excellent way to connect with your audience on a more personal and genuine level, as well as to humanize your brand. 
  • Don’t be afraid to go live. Tell your audience who you are, what you do, and how you help to engage and inspire them in real-time. There are numerous applications for going live on Facebook, Instagram, YouTube, or Twitter.
  • The key to making these work in your business is to show up regularly create a theme around the topic so it’s memorable and valuable to your audience, and then share your expertise. All of this makes you approachable, credible, and authoritative.

2. Thought Leadership Videos: 

  • These videos are ideal for the recognition stage of the journey when your spectator is still unsure that they require your product or service.
  • At this point, thought leadership videos can help raise brand awareness and position you as an expert in your field. They are intended to inform and inspire your audience.
  • The most important thing to remember when creating thought leadership videos is to start with research and know exactly what your audience needs and what questions they want you to answer.

3. How-To Videos: 

People enjoy learning new things, and if you’re the one to teach them, they’ll be grateful. One of the most beneficial aspects of the video is that it can make learning easier, faster, and more enjoyable.

4. Webinars: 

  • At any stage of the customer journey, webinars can be a powerful tool. They can help raise brand awareness, nurture relationships, and convert them into sales.
  • Another significant benefit of webinars is the controlled environment that they provide. You can speak directly to your audience, know who is listening, interact directly, and respond to questions from the audience. Yes, webinars require time to prepare, but they can also be repurposed later. You can turn a webinar into a blog post, a lead magnet, or a variety of other online assets.

5. Videos for Brands:

  • With so many businesses online, it can be difficult to stand out and be noticed. One of the best ways to stand out is to show the viewer your company from the inside out your values, culture, and day-to-day operations.
  • People are always more eager to buy from companies they like and whose culture and values they share.

6. Customized Videos:

There is a lot of content out there these days, but the majority of it is intended to reach and speak to thousands, if not millions, of viewers. That is what makes personalized videos so unique. Imagine if someone took time out of their busy schedule to create a video just for you. I’d like to believe you’d feel quite special. Your ambition is to become that brand.

7. Video Email: 

If you have an email marketing funnel, videos should be included. Videos are not only simple to make, but they can also make your email conversation seem much more personal. In fact, including video in an email increases the click-through rate by 200-300 percent.

8. Case Studies in Video:

  • Beautiful words and images are nice, but what people really want is data and proof: proof that your product or service will work and benefit them.
  • Case studies can help with this. They’re an excellent way to provide useful information while also driving conversions. Case studies are frequently the final piece of social proof required to “close the deal” with a customer.

9. Testimonials:

In general, consumer reviews are more trusted than manufacturer descriptions. They’re also one of the most effective ways to provide your audience with the social evidence they need to make a decision. So, contact a few past and current customers who are particularly pleased with your product or service and request that they record a short video for you. Most people will be delighted to assist.

10. Product Demo Videos: 

People want to know what they’re buying before they buy it, and product demonstrations can provide that information. And what better way to show off a product or service than through video? Especially since four times as many customers would rather watch a product demonstration video than read all about it.

11. Educational and engaging videos: 

Educational and engaging videos are fantastic for building brand loyalty and authority. Once you’ve piqued your user’s interest and raised brand awareness, it’s time to convert prospects into actual sales. However, just because you heard the word “promotional” doesn’t mean they have to be old-school, in-your-face sales videos.


A video is a powerful tool for increasing brand awareness, nurturing relationships and converting conversations into conversions. Social videos are exploding right now, while old standbys are getting momentum.

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